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What Makes a Company Successful at Using AI?

Vijay D’Silva and Bruce Lawler
 and 
hbr.org
  •  
February 28, 2022

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Companies in a wide range of industries are trying to integrate analytics and data to improve their operations, with decidedly mixed results. What are top performers doing

This article originally appeared in Harvard Business Review on February 28, 2022.

Vistra, a major U.S. power producer, had a problem. For its plants to operate efficiently, workers had to continuously monitor hundreds of different indicators, tracking temperatures, pressures, oxygen levels, and pump and fan speeds — and they had to make adjustments in real time. The process involved a huge amount of complexity, and it was too much for even the most skilled operator to get right all the time. To address this challenge, the plant installed an AI-powered tool — a heat-rate optimizer — that analyzed hundreds of inputs and generated recommendations every 30 minutes. Result: a 1% increase in efficiency. That may not sound like much, but it translates into millions in savings as well as lower greenhouse gas emissions.

Companies in a wide range of industries are trying to integrate analytics and data to improve their operations. Wayfair, the e-commerce company, was an early mover in shifting its data to the cloud and investing in machine learning. When Covid-19 hit, and rapid changes to consumer demand followed, it was able to optimize container ship logistics, continually adjusting what goods were sent to which ports. Result: an astonishing 7.5% reduction in inbound logistics costs.

Interview transcript

Vijay D’Silva and Bruce Lawler